the affordable art fair { nyc }

The Affordable Art Fair NYC is taking place next week - from June 12 (Thu) to June 15 (Sun). This art fair is for everyone - from first-time buyers to seasoned collectors to people just wanting to check out new contemporary artists. There are over 70 galleries from all over the world featuring their art from $100-$10,000.
Studio TOTA has had the pleasure of creating the look and executing all design materials for the 2008 Fair. The design concept is "art to go" - since it's all about accessible art - and since it's taking place in NYC, we took imagery of to-go coffeecups and takeout boxes and incorporated it in a clean and bold look. We gave "art to go" a neon light look reminiscent of the "fast delivery" type signs adorning our favorite takeout shops. There are ads in TimeOut, subway stations (!!!), various art publications + websites, and more...so keep your eyes peeled. And come by the Fair with a $5 discount to general admission!
Hope to see you there...