go upcycle!

Last night I met with my former colleague and founder of UpCycle, a progressive company that is encouraging consumers and businesses to create an environmentally sustainable economy. UpCycle promotes responsible consumerism by building the infrastructure to allow people to recycle everything - especially products that go beyond paper, plastic, glass - and get rewarded. They hope to close the waste loop by giving people incentives towards new products by recycling their old product. So let's say your inkjet printer is no longer doing its job...you can go through UpCycle to recycle it (yes...printers can be recycled!) and get a discount to buy a new printer via a store that is also part of the UpCycle program. Everyone wins! Studio TOTA has been given the opportunity to create the identity for this promising program. After many rounds of decision making, above is the official logo - and we are in the works for a website and promotional materials...so stay tuned!