have any books lying around?

The idea was that everyone has books lying around, that they might have even forgotten about. The challenge was to get people to donate those books to the Greenville Literacy Association so that they could in turn sell them to raise money at their annual Annual Really Good, Really Big, Really Cheap Book Sale.

The Bounce Agency creatively executes an ad campaign by transforming stairs into a pile of books (above), a parking garage into a bookshelf (below), and mini post-it packs left in local hangout spots into books that are just "laying around" (bottom). What an eye catching effort to get the community involved in a great cause.


**The Result** Greenville Literacy Association’s 7^th Annual Really Good, Really Big, Really Cheap Book Sale opened its doors on August 16 to 16,000 visitors who over the course of the day purchased 82,000 books {priced from $1-$10} to raise $122,000!