creative barcodes {d-barcode}

Not to be overly generalizing, but the Japanese are oftentimes amazingly creative in updating the old and making the everyday item a little more fun - while maintaining the functionality of it all. So, what's in a barcode? It's used in processing most purchases, as well as organizing inventory - basically, it's pretty significant and needs to be reliable. Japanese company, D-Barcode, spruces up the customer experience by adding a tiny bit of fun to the mundane vertical bars we are so used to seeing, while keeping them completely scan-able. Hanging strawberries from the barcode "vine" for a strawberry jam label...a guy lifting the heavy barcode for the packaging of a energy drink bottle...a barcode jumping out of a pan for a popcorn box...a surfer dude riding a barcode "wave" for a surfer brand tee.
As a designer, barcodes are a headache {...but that fixed-size white box is going to RUIN the design, ugh.}. As a customer, barcodes are to be dismissed {...that thing on the back of the package?}. I appreciate how these tiny additions can make someone smile and make the otherwise unrelated presence of a barcode to have some context to the product it's on. how fun.