what does your world look like today?

I am wrapping up some design consulting work for Fotolog - which has included a major re-design effort for various parts of their site - and wanted to share that the new homepage I designed has launched.

Fotolog is a leading photo blogging site that allows its members to upload 1 photo a day to share with friends, family, and other members in a journal/blog format. It's quite popular with the teen/tween market {ie. what outfit am I wearing today? or who am I hanging out with today?...} but there are lots of very clever {for my taste} member pages that document things more like what am I eating today? or capturing a moment on the way to work or finding faces in non-human mundane objects.

With over 23 million users from 200 countries around the world {wow!}, the site has evolved to serve a variety of users and uses from its original launch as a community project in 2002. For the re-design of the homepage, we wanted to target newcomers to the site and acquaint them to the function of the site as a daily photo journal, communicate Fotolog's vision of spontaneous discovery of the world and its people, and highlight some members and their photographs. The above image is a zoom-in look of the piece that showcases existing users and their photos. Marked by a retro "flip clock" that reads today's date, visitors can randomly click through photos that people have posted today. The look is reminiscent of a cut-and-paste photo collage of background images, while staying true to the Fotolog identity which is all black, white and gray. Other functions of the homepage include introducing some members from around the world, as well as highlighting Fotolog Groups, which are group pages for people who share a common interest. The bottom image is a shrunken glance at the entire page design. To snapshot-takers to avid photographers alike, check out the site and join in on the fun~