pantone "chips"

Get it? How fun is this? Found this via Uppercase's 2nd issue - this is a creation by agency We are Thoughtful. As they say "For the record, we see the packs from top left, to bottom right as: Ready Salted, Salt & Vinegar, Prawn Cocktail, Roast Beef, and Cheese & Onion (or should it be Salt & Vinegar?)." Funny how color gets associated with taste + flavors...

{Image courtesy of Thoughtful blog}